How to Use Clay Pomade for Strong Hold and a Matte Finish
A little clay pomade can be a simple finishing step when you want texture, shape, and a matte finish. The trick is to start small, warm the product between your hands, and build gradually instead of applying a large scoop at once.
This guide walks through the directions for Simply Wild Handmade Clay Hair Pomade, a strong-hold styling balm for short to medium hair.
What does clay pomade do?
Simply Wild’s formula is designed to add texture, lift, and control with a matte finish. It is a styling product: use it to shape your hair and give your finished look definition.
Amy, The Wild Herbalist, handcrafts it in Lee’s Summit, Missouri. It comes in a 4 oz amber glass jar and is made with organic ingredients, with a warm myrrh, cedarwood, and sandalwood scent. See the product page for the full ingredient list and the ingredients marked organic.

How to use Simply Wild clay pomade
- Start with dry or damp hair. Both are included in the product’s directions. Choose the starting point that fits your usual routine.
- Scoop a small amount. Start conservatively, especially on your first use. There is no need to cover your palm with product.
- Warm it between your hands. Spread the balm across your palms and fingertips before working it into your hair.
- Work through and shape. Distribute the product through the areas you want to style, then use your fingers to shape your look.
- Build gradually. Add a little more if you want extra hold or definition. Assess the result before adding another scoop.
Watch the texture before you try it
This short clip shows a small amount of Simply Wild pomade between fingertips. It gives you a closer look at the product’s texture; it is not a full hair-styling demonstration.
How much pomade should you use?
The product directions call for a small amount, with more added as needed. One Simply Wild customer described their approach this way:
“Love this pomade, it gives good body, definition and texture to my hair. Definitely only need a pea size amount to work into your hair.”
— Etsy customer review, also displayed on the Simply Wild pomade page. Individual results and the amount needed vary.
Treat that as a starting point to explore, rather than a fixed amount for every head of hair. Your hair length and the style you want will affect how much you choose to apply.
Where does pomade fit in a hair-care routine?
Use pomade for the styling step. For wash day, explore the Simply Wild shampoos and their matching-conditioner links. If you also want a detangling step, the Marshmallow Root Leave-In Conditioner has its own directions for damp or dry hair.
A shampoo-and-rinse-out-conditioner pair is a wash-day pairing. Hair Revival is a different combination: shampoo, leave-in, and pomade. Choose the products that fit your routine rather than assuming every step is required.
A few questions before your first jar
Is it for dry or damp hair?
Either, according to the product directions. Start with a small amount and see which approach suits the way you style.
Is it made with organic ingredients?
Yes. The full ingredient list identifies organic ingredients with an asterisk. “Made with organic ingredients” describes the formula; it is not a claim that the finished product is certified organic.
Where is it made?
Amy makes Simply Wild products by hand in Lee’s Summit, Missouri, USA.
Explore Simply Wild Clay Hair Pomade →
Want to get to know the maker? Meet Amy, The Wild Herbalist.